A Paradigm Shift for Effective Communication The last 25 years of digital marketing have witnessed an inadvertent shift in focus—centering on what technology can achieve rather than aligning with customer preferences. Email lists were amassed hastily, driven by the noble intent of engaging audiences in products and services. However, this well-intentioned approach has inadvertently contributed […]
If you Tickle ’em Pink, your day-to-day practices will change and compliance will follow. Background Global Data Protection and Privacy laws are reigning in bad corporate behaviour. The old phrase “give them an inch and they’ll take a mile” applies here. As digital arose in the late 1990’s, organizations realized that computers and software on […]
To be tickled pink is to be overcome with happiness and/or amusement about something that’s happened or is about to happen. This charming idiom adds a dash of colour to your expressions of glee and delight, proving that the English language, like life itself, can sometimes be rosy. So, the next time you’re beaming with joy, remember, […]
There are many voices on the Internet who claim re-targeting and re-marketing are very effective. I have heard many comments like “it works” and “it’s low hanging fruit”. Assuming someone is interested in buying just because they clicked on a link is quite a leap by digital marketers. To me it means they clicked on […]