On May 18, 2022 David McInerney of Syrenis and I openingly discussed the requirement to managing consent introduced by Bill 64. With new data protection and privacy laws being passed in many jurisdictions around the world (including Bill 64 in Quebec), organizations choosing to use personal information to personalize their marketing efforts must be able to prove consent. The challenge is: very few organizations have effective processes in place to track and record meaningful consent. Join David and Derek as they discuss the smartest way to track, record and prove consent in today’s marketplace.
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